Video is the fastest growing form of digital advertising, forecasted to represent 80-90% of global consumer Internet traffic by 2018*. Leading social networks are now competing with premium publishers and consumer generated video sites, such as Google’s YouTube and Vimeo to be the leading source of video consumption on the web.
Facebook is well positioned to lead the pack with over 3 billion video views per day. Combine this with the epic amounts of first-party audience data available on Facebook and advertisers have an unprecedented opportunity to reach video audiences in a targeted, individual way.
In a new report from Mixpo, we unveil the latest trends behind video and how social advertising, particularly Facebook, is a ripe opportunity for advertisers looking to reach video consuming audiences. See how Agencies, Brands, and Media Companies are currently using social advertising, how they plan to spend on social in 2015, and performance metrics of Facebook video advertising campaigns for two leading brands.
*Source: Cisco Systems; comScore 2014
Justin Kistner has been a leader in digital and social marketing strategy for over ten years. Before joining Mixpo, he was leading product for Spruce Media, a Facebook sPMD media buying company. Justin also spent 3 years at Webtrends pioneering social analytics for Facebook campaigns delivering many industry firsts, including a patent-pending content scoring algorithm.