2014 Tune-In Advertising Report
Mixpo and PromaxBDA surveyed local TV stations across the country to better understand how the TV industry uses online advertising to drive tune-in. The report highlights key insights pulled from the survey results and represents real-world feedback from stations large and small on how and when they employ online advertising.
This year's study explores three areas:
- Digital advertising in the media mix
- How local broadcasters view digital advertising
- How local broadcasters are taking advantage of mobile and social advertising opportunities
Download the 2014 Tune-In Advertising Report now!