2014 Tune-In Advertising Report
 
 

2014 Tune-In Advertising Report

Mixpo and PromaxBDA surveyed local TV stations across the country to better understand how the TV industry uses online advertising to drive tune-in. The report highlights key insights pulled from the survey results and represents real-world feedback from stations large and small on how and when they employ online advertising.

This year's study explores three areas:

  • Digital advertising in the media mix
  • How local broadcasters view digital advertising
  • How local broadcasters are taking advantage of mobile and social advertising opportunities

Download the 2014 Tune-In Advertising Report now!