Mixpo's Tune-In Resource Library

Your viewers are online and watching video. TV broadcasters and syndicators are uniquely positioned to take advantage of this shift and reach viewers with online advertising. You already have engaging video content, daily topicals, social media strategies,  promotions, co-op programs, and trained creative resources at your disposal. With a little help, you can turn  existing on-air promotions into interactive video ads for any screen with ease and speed.

Mixpo has been working with television marketers for years to bring their promotions online. We’ve put together this Tune-In Resource Library to provide you with industry insights, best practices, and examples of how to effectively use online video advertising to drive viewership.

Mixpo is at your disposal. Hans-Eric Gosch, Director, Business Development, would be happy to discuss getting your on-air promotions online.

Forward-leaning broadcasters, programmers and the marketing leaders who own promotion have already incorporated online video advertising (and have embraced the associated interactivity and localization capabilities) into their marketing mixes. The pioneers have blazed the trail. There is now the opportunity to follow a guided path established by others. Learn more about:

  • Reasons to incorporate online video ads into your marketing mix
  • Online video ads and mobile habits
  • How many viewers are online and watching video

This guide provides best practices for using online video advertising to drive viewership. Learn more about:

  • Measuring campaign impact
  • Impact of context on success
  • Best practices for tune-in campaigns

This report provides an overview of key findings and insights collected from aggregated tune-in campaigns during the February Sweeps period. Results are aggregated Learn more about:

  • February Sweeps video ad performance metrics
  • Interactive features that increase viewer engagement and clicks
  • Best practices for tune-in campaigns

Using existing on air topicals, engaging video, and pre-built templates, WGRZ easily created interactive video ads to help boost ratings during May Sweeps. As a result WGRZ experienced their highest ratings in history, with 2 News Daybreak ranking #1 with women 18 – 49 and WGRZ 6:00pm News increasing ratings 124% YOY.

Comcast wanted to provide valuable exposure for NBC’s 30 Rock and encourage Comcast users' to set their DVR’s to record the show. Using expandable ad units, record to DVR overlays, and the Mixpo studio, the campaign drove viewers to set their DVRs and increased total hours of video content viewed.

MediaStorm and their client, The Game Show Network, wanted to increase viewership for the debut of their TV show, Improv-A-Ganza. Using existing on-air creative, interactive features and prominent placement on Comcast, video ad views boosted brand exposure and increased awareness for the new series.